How To Set Up Online Presence

Hey guys! Thanks so much for all of the positive messages and support you’ve given us!! From Facebook, Instagram to Twitter and even all you followers on SnapChat – we want to say THANK YOU! One of our followers reached out and said they have been trying to grow a community for people who suffer from Celiac such as herself and was wondering how we created our online presence, so although this post isn’t about healthy eating – it is about how to promote yourself, your ideas and establish an online community! We hope this helps!

Building a strong online presence is a very important marketing strategy, no matter what kind of business you have and how big it is. If most consumers nowadays are on the web, you should be, too. When your business is present online, you are creating a passive source of outbound marketing because your business can reach a lot of prospects with very minimal effort. It represents your business online and it portrays why your product or service in the best.

Here are three simple tips that can help your business thrive online:

1. Create a website
No matter how big or small your business is, you need to have a website. It doesn’t need to be very elaborate. A very basic website with simple layout and images is enough. The important thing is it contains essential information about who you are and what you do. Your website should also contain your contact details, email address and physical address so that the potential buyers will have a way to reach you if they have any inquiries or if they are going to order.

You don’t have to hire a professional to create a website for your business. There are several applications online that will allow you to make a basic website for free. WordPress, for instance, can create a simple website for you where you can write blogs related to your product. If this sounds complicated for you, you can check the guide to WordPress for small businesses on YouTube to help you get started.


2. Create a video

Now that you have a website, the next logical thing to do is to create a video about your company and your products or services. The video is 100x better than using text to explain what you do and how your product can help customers. Potential buyers get easily bored reading plain text. They will prefer watching a video that is both entertaining and informative. By investing in the service provided by video production Austin you will be able to not only have awesome video content promoting your business, you will also be investing in elevating your brand and authority as a professional in your field. The brain processes the information seen on the video faster than just reading it. You can put the video on your website or link it to your social media account. This is a great piece of advice!

3. Make an account in social media
The social media is a very powerful tool that you can take advantage to generate additional income and build customer loyalty. It gives your existing and potential customers the chance to engage in your business through a platform that they enjoy using on a daily basis. However, not all social media channel can be relevant to your business. Facebook and Twitter can definitely serve the purpose of posting news, photos, tips and videos as well as engage customers in casual conversation. (Yes, this is a picture of last Sunday’s picnic – and yes that is gluten free bread!)

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